The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean. To make it worse, it takes so much time to build a reputation […]
ORM
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One of the first questions we get from most of our reputation management clients is How long does reputation management take?. (The next question is of course “how much does ORM cost”.) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with […]
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it can essentially be summarized in one word: trust. How much do people trust your business? The more trust there is in your business, the greater its […]
Which search phrases are killing your business? Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop […]
Social media can be a wonderful way for businesses to connect with individuals, individuals to connect with businesses and individuals to connect with one another, but it does come with some risks and dangers. Specifically, a single social media post can damage your reputation, and not just at the time […]
Does your business have, or even need, an online reputation management action plan? The overwhelming answer should be an emphatic “Yes!” In older marketing theories, this might have been thought of as something similar to brand management. But in today’s high-tech communications world, reputation management takes on a whole new […]
How fast does a reputation change? At the speed of digital communication. In the PR days of a bygone era, if your company offices were broken into and the press shared the story, you might even hear from the paper before the story would run. You’d have a spokesperson make […]
While we encourage all businesses to seek ORM services in order to keep their reputation at bay, a bad online reputation can either make or break small businesses. Think of it this way: You’re the owner of a restaurant, and you have spent several years working hard to deliver meals […]
Rule 1: Keep Your Reputation Issues Guarded You should never talk in public about your online reputation management strategies. You can talk about the subject in general terms, but never discuss your actual strategies. It undermines the whole purpose of reputation management; you can’t tell the public how you manipulate […]