Lead Generation

17 posts

The Biggest Contributor to B2B Revenue

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. HP.  Salesforce.com.  Just […]

Lead Magnet

What is A Lead Magnet ?

A lead magnet is a free offer you make in exchange for an email address and additional information. Over the time lead magnets have become a very important factor in lead generation often overshadowing the other lead generation factors. What’s the purpose of a lead magnet? The purpose of a lead magnet is […]

Insights Into the World of Content Marketing

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]