It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence […]
Digital Marketing
22 posts
Developing a marketing strategy, managing a website, dealing with SEO, developing email campaigns, advertising, creating original content, whilst staying on top of your gazillion social media profiles, and also trying to analyse the performance of how this all somehow fits together, is by no means a straightforward task. If you’re […]
Small businesses, usually with a low budget, needs some extra effort to even make it to the list of competitors. There are a million ways and internet marketing strategies that a small business can follow. One of the most effective is display advertising. What is display advertising? Do you end […]
Who doesn’t like more followers? Your worth on social media is not only defined only by the number of followers and the intensity of engagement that you get. The most amazing factor about social media is that you have the power to connect with anybody and everybody that is interested […]
The primary search result of all the search engines where one can find web pages and other content in the form of videos or local listings based on the search engine optimization. This means that the result that you see based on your search is what the search engine considers […]
When Google and Facebook make a change to their algorithms for ranking factors or user feed, marketers drop everything and take notice. In 2017, Facebook generated approximately $40 billion dollars in ad revenues, which was a 67% increase from previous year’s $27 billion. There’s no denying that the platform is […]
A website says a lot about your business. It’s often your audience’s very first impression of the brand, which is why it’s paramount that your website is representing your business in the best way possible and gives your visitors the best user experience. This is why many businesses hand over […]
Recovering from a Google Panda penalty is challenging, but not impossible. If you are one of the numerous web site owners that have been tripped by the Google Panda algorithm, it’s time to get your rankings and traffic back. Since the initial release in February 2011, the Google Panda algorithm […]
One glimpse of the Times Square and you know you have landed in what’s also known as the advertising mecca. Located at the intersection of the Broadway and the Seventh avenue, it has been known to take brands to new heights, both literally and metaphorically. Of course, such highs don’t […]