The goal of every marketer is to create quality ads that will increase your PPC high quality score. This will give you more clicks and conversions. However, creating quality ads is easier said than done, especially for PPC ad campaigns. Getting a good result from the PPC campaign is much more than setting […]
Digital Marketing
20 posts
More and more people are getting active digitally and it’s getting easier to reach out to your target audience. Brands are also getting active on social media and other platforms to promote their brand in the most creative way possible and are coming up with some interactive strategies. Targeting their […]
Account-based marketing is a solid technique for marketers to attract the right prospects into their marketing and sales funnels. By targeting specific accounts or individuals, you can “trim” off resources from your marketing efforts that may be spent capturing irrelevant leads. You also help target your content and campaigns by focusing on […]
Account-based marketing (ABM) isn’t just another tactic. It’s a specific, holistic approach through which B2B marketers identify, target, and convert valuable accounts. Implementing an ABM strategy not only requires the support of data, technology partners, and a brand’s agency partners, but it also requires a brand’s sales and marketing teams […]
The findings of the 2017 Demand Gen Report reveal that B2B buyer’s journeys are becoming longer and more complex. When asked about the purchase cycles, fifty eight percent of the respondents agreed that the length of their purchase cycle had significantly increased over the past year. One of the biggest challenges sales […]
When it comes to SEO even the best and most experienced industry leaders admit that they continue to learn something new each week about it, discovering new tricks or updates they didn’t know about. The SEO industry is one of continuous evolution and discovery, and this is what makes it […]
Last year, China’s government put out its plan to lead the world in Artificial Intelligence sector by 2030. As Eric Schmidt has explained, “it’s pretty simple. By 2020, they will have caught up…2025, they will be better than us. By 2030, they will dominate the industries of AI.” And the […]
It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence […]
Developing a marketing strategy, managing a website, dealing with SEO, developing email campaigns, advertising, creating original content, whilst staying on top of your gazillion social media profiles, and also trying to analyse the performance of how this all somehow fits together, is by no means a straightforward task. If you’re […]