Account-based marketing is a solid technique for marketers to attract the right prospects into their marketing and sales funnels. By targeting specific accounts or individuals, you can “trim” off resources from your marketing efforts that may be spent capturing irrelevant leads. You also help target your content and campaigns by focusing on […]
Digital Marketing
18 posts
Account-based marketing (ABM) isn’t just another tactic. It’s a specific, holistic approach through which B2B marketers identify, target, and convert valuable accounts. Implementing an ABM strategy not only requires the support of data, technology partners, and a brand’s agency partners, but it also requires a brand’s sales and marketing teams […]
The findings of the 2017 Demand Gen Report reveal that B2B buyer’s journeys are becoming longer and more complex. When asked about the purchase cycles, fifty eight percent of the respondents agreed that the length of their purchase cycle had significantly increased over the past year. One of the biggest challenges sales […]
When it comes to SEO even the best and most experienced industry leaders admit that they continue to learn something new each week about it, discovering new tricks or updates they didn’t know about. The SEO industry is one of continuous evolution and discovery, and this is what makes it […]
Last year, China’s government put out its plan to lead the world in Artificial Intelligence sector by 2030. As Eric Schmidt has explained, “it’s pretty simple. By 2020, they will have caught up…2025, they will be better than us. By 2030, they will dominate the industries of AI.” And the […]
It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence […]
Developing a marketing strategy, managing a website, dealing with SEO, developing email campaigns, advertising, creating original content, whilst staying on top of your gazillion social media profiles, and also trying to analyse the performance of how this all somehow fits together, is by no means a straightforward task. If you’re […]
Small businesses, usually with a low budget, needs some extra effort to even make it to the list of competitors. There are a million ways and internet marketing strategies that a small business can follow. One of the most effective is display advertising. What is display advertising? Do you end […]
Who doesn’t like more followers? Your worth on social media is not only defined only by the number of followers and the intensity of engagement that you get. The most amazing factor about social media is that you have the power to connect with anybody and everybody that is interested […]
The primary search result of all the search engines where one can find web pages and other content in the form of videos or local listings based on the search engine optimization. This means that the result that you see based on your search is what the search engine considers […]