1. Take Sales Forecasting to the Next Level
AI is already taking takes conversion management solutions to the next level. It will solve the marketeers dilemma of juggling between the conventional and sophisticated inbound communication metrics.
With players like SalesForce with in its Pardor and Einstein and Oracle working round the clock, sales forcecasting automation is one of the things we will probably be seeing in 2019.
2. Optimize Digital Advertising Campaigns
Digital advertising has traditionally been a human dependent activity. With the decrease in the depth of data shared by Google, several new website and ad traffic tracking systems have come up in the last decade. It is estimated that a company uses 2.7 tools on an average to track and analyse its ad spents.
3. Reaching the Right Content to Target Audience
Costumer segmentation has been the holy grail of marketing. With the advancement of technology and deeper tracking of A/B testings, customer segmentation has become very easy. Companies like SharpSpring have been working to deliver multiple messaging strategies though the same email campaign.
In spite of all the