Online reputation management or ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
If done well, online reputation management creates stability, prevent deceptive trends, and allows you to put your best foot forward.
Online Reputation Management deals with everything about your company’s brand in the online community. The set includes the entire internet space like search engines, forums, blogs, news sites, social networking sites, etc.
Let’s take up a handful of ways to keep a good online reputation:
- Create presence on relevant web estates
A reliable and trusted company should always have at least a Twitter, Facebook, and Google+ accounts. This depends on business to business or profession. If you’re in a highly competitive market and vertical, you may need to be active on some additional social media sites, some of which may be specific to your industry.
Integration with LinkedIn may be valuable for many B2B, high-tech or professional types of businesses, having executives and employees. For visually-oriented products, using Pinterest, Instagram and Flickr may be needed.
- Post Consistently
It is very important to post constantly to maintain consistency and credibility in the minds of customers and viewers. Consistency is an essential feature for higher engagement. Making sure your site is consistent in regards with site features, variants, company logo, content location pages, etc. will most likely give you more visitors. High quality web design helps your company establish this brand consistency and maintain reputation on the web.
- Be Interactive and Review
Interaction with your visitors is yet another way to maintain your online reputation proper. Talk to your customers at the most to build confidence and conviction in your visitors to make them your ultimate customers. You can incorporate a popping chat box for the queries of your visitors.
Reviews are another important factor in online space. When responding to online complaints or bad reviews, seriously consider that there may be some shortcoming in your process that needs to be addressed particularly if you get frequent negative feedbacks about a specific thing. Remember the adage that “the customer is always right”? Take an extra mile and come up with a creative way to give customers what they’re wanting without creating friction and avoiding any online argument.
- Avoid Errors and if required, Be Apologetic
Always avoid minutest of errors as this can lead to a bad reputation of the company or your brand as a whole. If you or your company messes up, fails or otherwise does something wrong, own it up and make a genuine apology to those who have been affected. Avoid errors in your content being shown to the customers as this portrays a bad impression on the viewer. Being real and transparent in apologizing can go far towards diffusing a situation and moving the process along toward reconciliation or, at least, toward making a crisis situation come to a close.
- Turn Prospects into Customers
To make the prospects, your ultimate customers, one should keep in mind various policies to build trust and loyalty in the minds of the prospects. Most of the time, people visit your site but due to lack of authenticity, do not buy anything or leave them as it is in the cart. This may be due to lack of trust that needs to be built in the customers. Always keep your privacy policies upfront, add a Toll-free number to increase validity and reliability. Have a trusted payment method which is normally used by other competitors in the market.
To manage your online brand easily and simplify a proactive reputation management, you can use vital tools like:
The tool, Trackur is commonly used as a social media monitor that offers instant notifications when your brand is searched on the web or mentioned. That means you can respond promptly and appropriately.
With Brandseye you can get email notifications when your brand is searched online, and track conversations and compare metrics with your internal data. This application is expensive at $220 per month and more.
- GOOGLE ALERTS
Google Alerts is one of the most effective tools for online reputation management. You can set up alerts for any search terms you want, such as the name of your company or specify the types of results you want and how often. Google sends alerts directly to you in an email digest, so there’s no ongoing footwork involved. On the whole, Google Alerts is for free.