What do these recent Google updates mean for your business? These Google updates won’t happen overnight, because it will take some time for the Google bots to crawl all of the mobile sites. If your site is being migrated to mobile-indexing, you will be informed via the Search Console (the old Google Analytics).
If you receive this notification, you will start to see that the Smartphone Googlebot is crawling your site more frequently and you will also notice that your mobile site is shown in the SERPs (search engine results pages) and in Google cached pages in preference to your desktop version. You can find out which bots Google is using to crawl your site here: Smartphone Googlebots.
Initially, you don’t need to panic as Google says that it won’t change the way they rank websites. So if you don’t have a mobile-friendly responsive website, you can breathe easy for now. However, we all know that these Google updates can do a U-turn, so it’s better to be safe than sorry, as far as ranking in the SERPs is concerned.
What can you do to protect your website against future Google updates?The most sensible step is to speak to your website developer and update your website so that it is responsive and mobile-friendly. It is far better to do this now (if you haven’t already), than to wait for the next bunch of Google updates that preferentially rank mobile sites – because it will happen.
We all know that this is coming eventually, simply due to the massive numbers of people who access the internet using their mobile devices. After all, most of us have been frustrated when a website doesn’t open quickly and is slow to load on our mobile phones, and then to make matters worse, it doesn’t render correctly when it does open.
Digital Marketing is evolving. Google is hot-footing it with mobile-indexing, so to prevent any loss of rankings in the SERPs, it’s best that you bite the bullet and get that mobile-friendly website online as soon as possible.
Speaking of mobile technology, my friend recently got a new broadband deal through Usave and it so glad he did. He got loads of savings through the switch. Usave do some fantastic broadband comparison so I hear.