113 posts

The Biggest Contributor to B2B Revenue

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. HP.  Just […]

Lead Magnet

What is A Lead Magnet ?

A lead magnet is a free offer you make in exchange for an email address and additional information. Over the time lead magnets have become a very important factor in lead generation often overshadowing the other lead generation factors. What’s the purpose of a lead magnet? The purpose of a lead magnet is […]