How fast does a reputation change? At the speed of digital communication. In the PR days of a bygone era, if your company offices were broken into and the press shared the story, you might even hear from the paper before the story would run. You’d have a spokesperson make […]
Steven
36 posts
The last 100 years have been defined by one single word – Automation. If you a startup and wanting to improve the your productivity, we suggest that you move away from all the redundant works – just automate them! Here is our list of automation tools that can improve your […]
The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. The best brands […]
Being a Marvel fan from childhood, I am amazed to see the way it evolved from being the comics arm of a publishing house to the blockbuster churning machine that it is today! 1. Delegate Stan Lee is one of the most well known comic book creators in history. The […]
Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. But most organizations are doing it wrong. Let’s help you fix that. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. It’s a nice belief. It even makes sense. The problem is, […]
While we encourage all businesses to seek ORM services in order to keep their reputation at bay, a bad online reputation can either make or break small businesses. Think of it this way: You’re the owner of a restaurant, and you have spent several years working hard to deliver meals […]
Rule 1: Keep Your Reputation Issues Guarded You should never talk in public about your online reputation management strategies. You can talk about the subject in general terms, but never discuss your actual strategies. It undermines the whole purpose of reputation management; you can’t tell the public how you manipulate […]
Every piece of information about your business, including the really subtle yet pertinent information, and even the way it is presented can have a substantial effect on the company’s future. No matter what it is, it’s used by humans, which are susceptible to the psychological effects of their perception. That […]
Account-based marketing is a solid technique for marketers to attract the right prospects into their marketing and sales funnels. By targeting specific accounts or individuals, you can “trim” off resources from your marketing efforts that may be spent capturing irrelevant leads. You also help target your content and campaigns by focusing on […]
Account-based marketing (ABM) isn’t just another tactic. It’s a specific, holistic approach through which B2B marketers identify, target, and convert valuable accounts. Implementing an ABM strategy not only requires the support of data, technology partners, and a brand’s agency partners, but it also requires a brand’s sales and marketing teams […]