The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean. To make it worse, it takes so much time to build a reputation […]
Steven
57 posts
Our job as a reputation management company is to improve Google and Bing search results. We create compelling, true, relevant content of differing types based on real-world research in an effort to build more on-topic content for our clients and improve search results. Part of the process involves content planning. […]
Just because you write something doesn’t mean it will rank well in search results – How to Create Articles that Performs? How an article is structured can make all the difference. This article outlines how to write an article both people and search engines will appreciate. Publish on the right […]
One of the first questions we get from most of our reputation management clients is How long does reputation management take?. (The next question is of course “how much does ORM cost”.) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with […]
There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban […]
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users […]
It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can […]
A growing number of B2B marketers are embracing account-based marketing (ABM) as part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth. What is account based marketing? In its simplest form, ABM is a strategy […]
The digital era has completely revolutionized the way we do business and it’s very critical for marketers to keep up with the demands and requirements of its prospects. How can they do this? The answer lies in building a well-oiled mechanism for lead generation. The process of lead generation works […]