David Southern and Gary Lunt outline six steps to key account management in pharma to enable the sector to adapt to complex and ever-changing NHS pathways and how pharma should look to other industries for best practice in key account management. Key Account Management in Pharma (KAM) has become something […]
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According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes to about 20% of P&G’s […]
In the beginning, almost all startup companies try to do everything by themselves. Marketing activities are usually implemented by employees who work in other fields as well. However, sooner or later company owners will understand that marketing is key for achieving growth and success. This point can lead to 2 […]
More and more people are getting active digitally and it’s getting easier to reach out to your target audience. Brands are also getting active on social media and other platforms to promote their brand in the most creative way possible and are coming up with some interactive strategies. Targeting their […]
One of the best ways to hide your dark secrets on the internet is by landing on the second or third page of Google search results. Unfortunately, you don’t want that if you are an entrepreneur or someone in need of online visibility. In our modern world where most people are […]
Online reputation management or ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. If done well, online reputation management creates stability, prevent deceptive trends, and allows you to put your best foot […]
What do Rolex, Lego and Hallmark have in common? According to 2017 data from the Reputation Industry, they’re three of the five most reputable companies in America. Their placement is a combination of nostalgia, corporate responsibility and a willingness to focus on reputation strength. Brand awareness is also hugely important […]
Online reputation management has long been a topic of conversation and concern for business owners but TripAdvisor’s latest study shows just how quickly we’ve reached the tipping point. The 2018 study (launched in partnership with Ipsos MORI) asked travel business owners and operators in the U.S. and around the globe […]
Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors. Look no farther than Michael Brown, former head of FEMA, who was lambasted for the lack of government response […]