Forms deserve far more consideration than they get. Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that […]
creativetinge
46 posts
Building a quality email list is a cornerstone of an effective digital marketing strategy. While having a relevant following on social media channels is crucial, to reach them you must play in another platform’s sandbox. An email list is something you own. There are no algorithm changes, terms of service, […]
The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life, from wearing face masks daily to being highly aware of social distancing. Even on the Google SERP, we’ve seen […]
David Southern and Gary Lunt outline six steps to key account management in pharma to enable the sector to adapt to complex and ever-changing NHS pathways and how pharma should look to other industries for best practice in key account management. Key Account Management in Pharma (KAM) has become something […]
According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes to about 20% of P&G’s […]
In the beginning, almost all startup companies try to do everything by themselves. Marketing activities are usually implemented by employees who work in other fields as well. However, sooner or later company owners will understand that marketing is key for achieving growth and success. This point can lead to 2 […]
More and more people are getting active digitally and it’s getting easier to reach out to your target audience. Brands are also getting active on social media and other platforms to promote their brand in the most creative way possible and are coming up with some interactive strategies. Targeting their […]
One of the best ways to hide your dark secrets on the internet is by landing on the second or third page of Google search results. Unfortunately, you don’t want that if you are an entrepreneur or someone in need of online visibility. In our modern world where most people […]
Online reputation management or ORM means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. If done well, online reputation management creates stability, prevent deceptive trends, and allows you to put your best foot […]