Monthly Archives: September 2018

8 posts

Uber logo creative tinge

Uber’s New Logo : A Critical Analysis

Series of corporate tussles struck Uber in the last two years that got its branding into trouble. It is slowly rebuilding its reputation after ousting CEO Travis Kalanick who built a successful but hostile corporate culture. The company has released ads with new CEO Dara Khosrowshahi riding an Uber to […]