It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence […]
Monthly Archives: July 2018
5 posts
This is a question many businesses ask themselves at some point and it’s something I’ve had to ask myself in the past. When should you make the decision to outsource your marketing department? It’s easy to make the wrong decision (I’ve done that too!) so this article should help you […]
A term coined by Sean Ellis eight years ago, growth hacking is a technique of brisk experiments across all aspects of the business in order to discover the best methods one can use to develop their business. The technique uses strategies that directly affect certain key performance indicators and Digital […]
In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. HP. Salesforce.com. Just […]
Get Your Online Reputation Management Right! Even in the year 2018, some companies are still trying to understand the way to deal with their Online Reputation. Some play ostrich while others want to believe that their ORM is set in place. In a time where people are most reliant on […]