When Google and Facebook make a change to their algorithms for ranking factors or user feed, marketers drop everything and take notice. In 2017, Facebook generated approximately $40 billion dollars in ad revenues, which was a 67% increase from previous year’s $27 billion. There’s no denying that the platform is […]
Monthly Archives: February 2018
3 posts
Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]
A website says a lot about your business. It’s often your audience’s very first impression of the brand, which is why it’s paramount that your website is representing your business in the best way possible and gives your visitors the best user experience. This is why many businesses hand over […]