If you have worked hard to create a high-quality service or product that you are certain places you well ahead of your competition, it can be easy to assume that you will have no difficulty attracting and retaining customers. However, it is actually a bit more complicated than this, because […]
Monthly Archives: January 2018
3 posts
Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are […]
It takes a good amount of time and an unprecedented amount of effort to establish your business and making it grow. You might be a pro at providing excellent services and able to satisfy the expectations of your existing customers. But, there is one thing that you need to look […]