According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes to about 20% of P&G’s […]
Marketing Gyan
6 posts
So, you found the best Website builder to establish your website with and have got your business’s online presence off to a good start by pumping out regular content. You saw some good initial traffic thanks to the slick design of your site but your traffic isn’t increasing the way […]
The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. The best brands […]
Being a Marvel fan from childhood, I am amazed to see the way it evolved from being the comics arm of a publishing house to the blockbuster churning machine that it is today! It makes you excited to see all those DC vs. Marvel comic books turned into films to […]
It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence […]
A website says a lot about your business. It’s often your audience’s very first impression of the brand, which is why it’s paramount that your website is representing your business in the best way possible and gives your visitors the best user experience. This is why many businesses hand over […]