According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes to about 20% of P&G’s […]
Account Based Marketing
7 posts
A growing number of B2B marketers are embracing account-based marketing (ABM) as part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth. Incorporating SMS marketing platforms can also help with targeted plans to appeal to […]
Account-based marketing (ABM) is growing by leaps and bounds. More and more companies are using this approach to bring together sales and marketing with greater focus and cohesion. Engagio surveyed 1,260 companies to learn more about how ABM is fitting into today’s B2B strategies, resulting in its 2018 ABM Outlook Survey. […]
Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. But most organizations are doing it wrong. Let’s help you fix that. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. It’s a nice belief. It even makes sense. The problem is, […]
Account-based marketing is a solid technique for marketers to attract the right prospects into their marketing and sales funnels. By targeting specific accounts or individuals, you can “trim” off resources from your marketing efforts that may be spent capturing irrelevant leads. You also help target your content and campaigns by focusing on […]
Account-based marketing (ABM) isn’t just another tactic. It’s a specific, holistic approach through which B2B marketers identify, target, and convert valuable accounts. Implementing an ABM strategy not only requires the support of data, technology partners, and a brand’s agency partners, but it also requires a brand’s sales and marketing teams […]
No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would […]