Streamline Your Sales and Marketing Activities While Improving Your Reach
Marketing automation allows you to seamlessly market across channels, segment your audience; target them with personalized experiences, saving you time, and enhancing results. Automation tools are useful in lots of different aspects of a business. Whether it be for marketing or market research automation, it certainly has lots of uses to help businesses run smoothly.
Our digital marketing experts help you select the right platforms for your business and make the most of these tools. We’ll help you craft and plan strategic and personalized messages for your target audience, and improve sales activities with lead scoring, automated drip campaigns, and CRM integration. Our strategies are based on results, leveraging KPIs from these systems to determine outcomes from campaigns and tests and optimizing further activities.
Quickly Solve Challenges
Today’s savvy consumers use countless media channels, making it imperative that you respond quickly and demonstrate real value. Automating your marketing process end-to-end helps you leverage data and information across multiple channels. The right solution can bridge the gap between sales and marketing teams and turn the focus from your process to your customers.
Marketing Automation helps you streamline creative development and approvals, improving time-to-market and better satisfying ever-changing consumer needs. We help you increase collaboration while maintaining a holistic view and targeted approach.
Aggregate and Automate
To reap the benefits of the consumer insights you’re collecting, you need robust, integrated sales and marketing tools. The right solution enables the marketing automation and organization of routine and repetitive tasks, freeing you to focus on more important activities. All you need to do is determine the content, set your goals, and create a schedule.
We can help you identify the best solution to gather and use information in ways that allow you to view, sort, segment, and understand your customer based on their actions and your business objectives.
Measure, Track and Integrate
A successful marketing automation implementation allows you to establish goals, define key metrics, and track behavior, enabling you to continuously evaluate and adjust your campaign or content. The more you learn about your audience, through audience insights the more you can tailor your site to their needs.
We help you assess your objectives and evaluate your needs, as well as implement your chosen solution. Since success relies on collaboration, we recommend a cloud-based marketing automation solution that easily integrates with your other tools through an open API.
While most web analytics data can provide insight into the behavior and sources of your visitor data, only Internet marketing automation services can help business owners drill down into the exact queries leading to site conversions. Creative Tinge’s Internet marketing automation services:
- Take your leads from the top of the marketing funnel through to the sales-ready process
- Provide a custom reporting dashboard that attributes specific leads to search terms and/or online sources used to access your website so you can make more informed online marketing decisions
- Offer implementation, setup and monthly monitoring managed by Creative Tinge Internet marketing automation experts
Full-Service Marketing Automation Solutions: The Right Way
There’s a right way to develop a thorough marketing strategy. Proper reporting and frequent site conversion analysis are essential, but marketing automation can be the icing on the cake. That’s why we offer marketing automation consultation to help you make the most of your online marketing efforts.
Our team of marketing automation consultants will create a custom strategy that’s tailored to your needs and designed to keep your business growing. They’ll integrate the marketing automation tools in MarketingCloud with the focus on taking your leads from the top of the marketing funnel through to the sales-ready process.
MarketingCloud uses tracking codes through social networks, email, and referring websites to track the behavior of your prospective customers. Then, it reports all of this information in your custom reporting dashboard.
The dashboard can record which search term was used to access your website, which link was clicked in an email, which social thread was followed, and much more. You can use this information to get a better understanding of the paths your leads take to becoming customers. With this knowledge, you can more effectively reach and influence your customers from first interest all the way through to the sale.
The marketing automation consultants at Creative Tinge will also devise a plan to best report on the leads coming through to your business. This information gives you a big-picture view of your marketing strategy as a whole, and allows you to best leverage the channels that are bringing in your most qualified leads moving forward.
Unlike many marketing automation service providers, we don’t use cookie-cutter marketing solutions for our clients. Our automation consulting services are designed to provide you with a custom-tailored system that will work for your company, specifically. And once we’ve determined the best solution for your business, we’ll work with you to implement it and improve it over time.