When it comes to SEO even the best and most experienced industry leaders admit that they continue to learn something new each week about it, discovering new tricks or updates they didn’t know about. The SEO industry is one of continuous evolution and discovery, and this is what makes it […]
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Outsourcing your marketing can be a scary idea to take in. What if you don’t have full control? The content produced isn’t written in your voice? What if something is posted to your social media account that doesn’t represent your brand? Is there a possibility that a marketing agency can […]
After more than half a century of hype and false hopes, starting from Issac Asimov to Steven Spielberg, AI may finally be starting to impact the global economy soon. An example is machine translation, as we found when analyzing eBay’s deployment in 2014 of an AI-based tool that learned to […]
Do you find that your business is struggling to generate new customers? When faced with such a daunting realization, it’s tough to even think twice about your online reputation. However, if online reputation management is not consistently on your to-do list, then your business is likely to run into problems. […]
Series of corporate tussles struck Uber in the last two years that got its branding into trouble. It is slowly rebuilding its reputation after ousting CEO Travis Kalanick who built a successful but hostile corporate culture. The company has released ads with new CEO Dara Khosrowshahi riding an Uber to […]
Last year, China’s government put out its plan to lead the world in Artificial Intelligence sector by 2030. As Eric Schmidt has explained, “it’s pretty simple. By 2020, they will have caught up…2025, they will be better than us. By 2030, they will dominate the industries of AI.” And the […]
If you are a small or medium sized company that is looking for growth, it is time for you to hire a web marketing agency. While marketing agencies across the globe have various models of working, customers are often baffled about the way to work with a marketing agency. How […]
Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it keeps costs […]
It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence […]
This is a question many businesses ask themselves at some point and it’s something I’ve had to ask myself in the past. When should you make the decision to outsource your marketing department? It’s easy to make the wrong decision (I’ve done that too!) so this article should help you […]