Forms deserve far more consideration than they get. Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that […]
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Building a quality email list is a cornerstone of an effective digital marketing strategy. While having a relevant following on social media channels is crucial, to reach them you must play in another platform’s sandbox. An email list is something you own. There are no algorithm changes, terms of service, […]
The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life, from wearing face masks daily to being highly aware of social distancing. Even on the Google SERP, we’ve seen […]
David Southern and Gary Lunt outline six steps to key account management in pharma to enable the sector to adapt to complex and ever-changing NHS pathways and how pharma should look to other industries for best practice in key account management. Key Account Management in Pharma (KAM) has become something […]
According to a recent Harvard Business Review article, depending on the industry, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. Moreover, in business markets, key customers account for greater amounts of suppliers’ business. For example, Walmart contributes to about 20% of P&G’s […]
Evolution of Digital Marketing The world of digital marketing has unquestionably evolved, we’re now in a different place than before. With social network climbing to be in the hands of many people throughout the globe, we might consider this to be among the largest changes. However, these changes can often […]
Choosing the Best Frontend Framework for your business is a thought consuming process, we are here to give you few tips in regards to ease that. Frontend JavaScript frameworks showcase an important development in the enterprise app development scene. These frameworks are available as the Application Program Interface (API) for […]
Now that you’ve taken on-board the popular advice and decided that, yes, you absolutely do need a Chatbot Solution For Your Business, the next step is to pick the one that’s right for you. If you’ve heard of chatbots but haven’t taken action yet, the next step is to assess […]
Are you looking for the latest content marketing tips? Well, trends come and go very quickly in the digital marketing world but one that seems to be staying for good is the use of AI in content marketing. Gone are the times when nearly everything was done manually, and now […]